---
brand_id: 中国电建
kind: brand
summary: POWERCHINA brand identity for engineering project reports, technical proposals, business negotiations, and corporate promotion
primary_color: "#00418D"
---

# POWERCHINA (中国电建) Brand Specification

> Identity-only preset. No SVG page roster; pages are composed freely under these brand constraints.

## I. Brand Overview

| Property | Value |
|---|---|
| Brand Name | POWERCHINA / 中国电建 |
| Use Cases | Engineering project reports, technical proposal presentations, business negotiations, corporate promotion, annual summaries |
| Tone | Professional, composed, international, state-owned enterprise style |

## II. Color Scheme

| Role | HEX | Provenance | Notes |
|---|---|---|---|
| primary | `#00418D` | approx | POWERCHINA Blue, inherited from the existing POWERCHINA deck templates |
| secondary | `#002B5C` | approx | Deep blue for chapter pages, dark headers, and gradient bases |
| accent (blue) | `#0066CC` | approx | Bright blue for charts, links, and secondary emphasis |
| accent (light) | `#4A90D9` | approx | Sky blue for tertiary highlights and decorative rules |
| accent (red) | `#C41E3A` | approx | China red for milestones, key data, and national-strength emphasis |
| accent (gold) | `#C9A227` | approx | Honors, achievements, and award moments |
| text | `#1A1A1A` | approx | Primary body text on light backgrounds |
| muted-text | `#4A5568` | approx | Secondary descriptions and annotations |
| bg | `#FFFFFF` | approx | Standard light presentation background |
| surface | `#F4F6F8` | approx | Light gray card and module surfaces |

## III. Typography

| Role | Family | Weight |
|---|---|---|
| title | `"Microsoft YaHei", "微软雅黑", "SimHei", Arial, sans-serif` | 700 |
| body | `"Microsoft YaHei", "微软雅黑", Arial, sans-serif` | 400 |
| data | `Arial, "Microsoft YaHei", sans-serif` | 600-700 |

Use PowerPoint-safe CJK fonts by default. Keep English technical labels in Arial when they function as engineering annotations or dashboard labels.

## IV. Logo

POWERCHINA templates may use the group brand logo or subsidiary logos depending on the presenting entity. Pick one primary logo per deck and avoid mixing several logos on every page.

| File | Form | Usage |
|---|---|---|
| `./电建logo.png` | POWERCHINA symbol / primary mark (234x236) | Cover, ending, and compact brand moments where the group identity is required |
| `./中国水务logo.png` | China Water logo lockup (1108x190) | Subsidiary-led water-business reports; cover or ending lockup |
| `./华东院logo.png` | East China Institute logo lockup (1438x300) | Institute-led technical reports and engineering proposals |
| `./水电三局logo.png` | Sinohydro Bureau 3 logo lockup (629x75) | Bureau-led project reports and construction updates |

- Cover / ending: use the selected primary logo at readable size.
- Per-page header: optional; use a compact logo only when it does not crowd the title bar.
- Dark backgrounds: prefer white/inverted treatment when available; otherwise place the logo on a white backing plate.
- Clearspace: leave at least 0.5x logo height around the mark or lockup.

## V. Voice & Tone

- Formality: formal
- Person: organization-first, "we / 我们" when speaking as the company
- Emoji: avoid
- Abbreviations: spell out Chinese organization names on first use; POWERCHINA is acceptable after first mention
- Style: emphasize engineering reliability, delivery capability, safety, scale, and public-sector credibility

## VI. Icon Style

- Preference: filled or sturdy stroke icons
- Recommended libraries: `tabler-filled`, `chunk-filled`, or `tabler-outline` with heavier stroke
- Avoid thin decorative icons for engineering / construction content; prefer solid symbols, process arrows, infrastructure metaphors, and chart-friendly pictograms.
