---
brand_id: 中国电信
kind: brand
summary: China Telecom brand identity for digital infrastructure, government-enterprise solutions, transformation planning, and corporate reporting
primary_color: "#004EA2"
---

# China Telecom (中国电信) Brand Specification

> Identity-only preset. No SVG page roster; pages are composed freely under these brand constraints.

## I. Brand Overview

| Property | Value |
|---|---|
| Brand Name | China Telecom / 中国电信 |
| Use Cases | Digital infrastructure reports, government-enterprise solutions, transformation planning, corporate reporting, and service presentations |
| Tone | Formal, trusted, service-oriented, technically credible |
| Sources | Bundled China Telecom logo for literal color evidence; [China Telecom official website](https://www.chinatelecom.com.cn/), reviewed 2026-07-13 |

## II. Color Scheme

| Role | HEX | Provenance | Notes |
|---|---|---|---|
| primary | `#004EA2` | approx | Dominant blue sampled from the bundled raster China Telecom logo |
| text | `#1F2937` | approx | Primary body text on light backgrounds |
| muted-text | `#6B7280` | approx | Secondary descriptions and annotations |
| bg | `#FFFFFF` | approx | Standard light presentation background |
| surface | `#F8FAFC` | approx | Light card and module surfaces |
| border | `#E5E7EB` | approx | Dividers, table borders, and restrained technical grids |

The primary blue is an exact pixel sample from the bundled raster logo, but remains `approx` because no authoritative token value is bundled. The neutrals are presentation conventions. Red accents found in individual retained decks are deck-specific and must not be promoted to a default China Telecom brand color without stronger evidence.

## III. Typography

| Role | Family | Weight |
|---|---|---|
| title | `"Microsoft YaHei", "微软雅黑", "SimHei", Arial, sans-serif` | 700 |
| body | `"Microsoft YaHei", "微软雅黑", Arial, sans-serif` | 400 |
| data | `Arial, "Microsoft YaHei", sans-serif` | 600-700 |

Use PowerPoint-safe CJK fonts by default. Keep English technical labels, network standards, and data labels in Arial where that improves scanning. This preset does not bundle or automatically embed proprietary fonts.

## IV. Logo

The bundled asset is the default China Telecom corporate lockup. Use it unmodified and keep product, campaign, and event identities out of the base brand preset.

| File | Form | Usage |
|---|---|---|
| `../images/logo.png` | China Telecom corporate lockup (252x69) | Cover, ending, and restrained page-header branding |

- Cover / ending: use the full lockup at a readable size.
- Content pages: use the lockup only when the title area has sufficient space; avoid repeating it as oversized decoration.
- Keep clearspace around the lockup and avoid busy image backgrounds.
- On dark backgrounds, use an owner-approved reverse asset when supplied; otherwise place this logo on a clean white backing plate.
- Do not substitute 5G, campaign, slogan, or event assets for the corporate lockup unless the presentation scope explicitly calls for that identity.
- External publication must follow the owner's trademark and asset permissions; packaging the logo does not grant usage rights.

## V. Voice & Tone

- Formality: formal-neutral
- Person: organization-first, "we / 我们" only when speaking as China Telecom
- Emoji: avoid
- Abbreviations: spell out organization and service names on first use; retain standard network terms such as 5G when context is clear
- Style: emphasize service reliability, secure infrastructure, customer value, public responsibility, and measurable digital outcomes

## VI. Icon Style

- Preference: clean stroke or solid geometric icons
- Recommended libraries: `tabler-outline`, `lucide`, or one consistent filled family when higher visual weight is needed
- Prefer network, cloud, security, service, data, infrastructure, and industry-solution metaphors. Avoid decorative telecom waves that could be mistaken for an official mark.
- This icon guidance is a presentation convention, not an official China Telecom icon token set.
