guizang-social-card-skill/references/content-planning.md

Content Planning

Compression Ladder

Start from the user's original text and compress in layers:

1. Core claim: one sentence.
2. Viewer promise: what the reader gets from swiping.
3. Section map: 4-8 ideas.
4. Page hooks: short, concrete, not abstract.
5. Body fragments: only the words needed to explain the visual.

Do not put the full article on images. The image set is a visual outline that makes the user want to read the caption/body.

Rednote Page Plan Template

Title:
Audience:
Style:
Image assets:

01 Cover
- Hook:
- Visual:
- Bottom points:

02 Page
- Point:
- Copy:
- Visual:
- Layout:

...

Good Page Roles

Use varied roles instead of repeating the same card page:

• Hook cover.
• Problem scene.
• Misconception vs reality.
• Checklist.
• Comparison.
• Product screenshot evidence.
• One big quote or conclusion.
• Step-by-step flow.
• Gear list or buying guide.
• Summary page with "remember these three".

Copy Rules

• Titles should be plain and sharp.
• Avoid abstract labels like "背景介绍" unless the page is actually context.
• Use verbs and consequences: "高帮鞋会让脚更闷" is better than "鞋子选择".
• For product updates, lead with the user-facing change, then add the feature name.
• For outdoor posts, lead with the embodied problem: hot, wet, slippery, heavy, exposed, lost, cold.
• For AI/tool posts, lead with workflow change: faster capture, less manual work, cross-app automation, editable output.

Cover Hook Patterns

Use one of these:

• "终于有 Mac 版了"
• "新手别急着买"
• "这个功能真的改变用法"
• "我替你踩过坑了"
• "先看这 5 个点"
• "不要被装备带着走"
• "从此不用手动..."

Avoid:

• Overlong complete article titles.
• Vague hype without a concrete object.
• Multiple unrelated claims on one cover.

WeChat Square Title Compression

When producing a WeChat 1:1 cover, derive a short title from the long 21:9 title.

Rules:

• Preserve the core object and the strongest action.
• Use 4-10 Chinese characters when possible.
• Use 2 short lines if one line becomes too cramped.
• Remove explanations, clauses, and long modifiers.
• Do not use the full long title in the square.

Examples:

开源了一个 Skill，让 AI 接管你屏幕边那张便签纸
=> AI 接管便签纸

Codex 史诗级更新，体验爆炸提升
=> Codex 大更新

Image-Led Sequence (lifestyle, image-heavy content)

When the user has multiple good lifestyle photos (旅行 / 户外 / 自家成菜 / 家居 / 真实情感场景), front-load the strongest photo on page 1 and let pages 2-3 carry the text/data. Do not bury great photos.

Pattern:

P1   M16 Image-Led Cover    ← single best photo, full bleed, restrained title
P2   S11 / M05 / M10         ← text-heavy: ledger / checklist / mini-data — eye rests
P3   M02 Field-Note Photo    ← second-best photo, in a frame, with caption
P4-N M02 / M11               ← more field notes or marginalia essays
P_last  M07 / M04            ← closing note or pull quote

Hard rule: never two M16 in a row. After a full-bleed cover the eye needs to settle on text before another big image. Two image-led covers back-to-back read as "we couldn't decide which photo to use."

When this pattern does NOT apply:

• News / tutorial / data / review posts — the cover is a hook line, not a photo. Use M01 or S01.
• Posts with one good photo only — use M16 for P1, then M02 once on P3-4 with that same photo or a different angle. Do not pad.
• Swiss-mode product/release posts — photos in Swiss are product renders or UI screenshots, not lifestyle. Use S08 Image Hero, not M16.

For the cover title placement and typography on a great photo, see references/layout-recipes.md M16 (4 modes: 顶压底沉 / 侧栏立柱 / 角落徽章 / 下沉条带) and references/image-overlay.md (subject map + mask).

Page Count Guidance

• 600-1000 Chinese characters: 5-7 images.
• 1000-1800 Chinese characters: 7-9 images.
• Very long source: compress to 8-10 images and put the rest in caption/body.
• If several pages have large empty lower areas, merge adjacent ideas.

Matching Visuals To Content

Use visuals only when they support the point:

• Screenshot: proof of a product feature or UI.
• Photo: scene, object, person, outdoor atmosphere.
• Generated image: missing scene, conceptual hero, stylized product/lifestyle illustration.
• Diagram: flow, cross-app chain, checklist, system relation.

Generated image prompts should be short and role-specific:

Editorial documentary photo for a Rednote hiking gear guide, summer mountain trail, lightweight long-sleeve outfit, natural sunlight, clean composition, no text, no logo, 3:4.

Swiss style conceptual product image, Android home screen widgets generated by natural language, clean off-white background, one IKB blue accent, no text, no logo, 3:4.

Captions And Metadata

Small recurring elements help the set feel designed:

• Category row: AI TOOL / UPDATE / 2026
• Issue row: SUMMER HIKING / BEGINNER GUIDE
• Page number: 03 / 08
• Compact labels: DO, DON'T, WHY, NOTE

Keep these consistent. They should support orientation, not become decoration.